We are living in times of extreme technical turnovers. The World
Wide Web offers us new strategies in marketing, email might be your
favorite media to communicate to business partners and we rarely
look into the yellow pages or go to a library any more, because
there is so much content available in the internet, accessible with
very few mouse-clicks via google®. Even though these techniques
seem to be handy, simple and cheap, it takes a lot of effort, to
use them effectively.